"Keine Zeit" comes from a German word which means "no time". Time is very precious and likely not so many people truly know the true value of time. So this brand came to life to remind you where ever you are in this world to always value time because time has no pardon. And the most important thing about it is that none of us really have time for things that are not so important to our lives. In other words "Keine Zeit" fornonsense.